Ⅰ. 서론 Ⅱ. 이론적 고찰 1. 축제참가의 동기요인 2. 축제의 만족요인 3. 축제개요 Ⅲ. 조사방법 1. 설문조사 및 표본추출방법 2. 설문지 구성과 측정항목 설정 Ⅳ. 실증분석 1. 표본의 사회경제적 특성 2. 축제참가관광객의 동기요인 및 만족요인분석 3. 축제 방문동기요인과 만족요인간의 상관관계분석 Ⅴ. 결론

The purpose of this study was to analyze the motivation and satisfaction factors of Doctor Wangin Festival visitors. The study also attempted to explore the correlation between the motivation and satisfaction factors Among twenty five motivational attributes of the visitors three were extracted and nineteen satisfactional attributes were factor analyzed resulting in six factors. To explore the correlation of the both factors, the author used the canonical correlation analysis. As a result of Il, two function of canonical correlation were appeared which statistical analysis significantly